Privacy Policy

1. Introduction

Aithera Labs, a division of Ascendant Ventures ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our flood prediction and climate resilience services.

We are based in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (email address, phone number)
• Organization and job title
• Location data (for flood risk assessment purposes)
• Communication preferences

2.2 Technical Information

• IP address and browser type
• Device information
• Usage data and analytics
• Cookies and tracking technologies

2.3 Environmental Data

We collect and process publicly available environmental data including weather patterns, river levels, satellite imagery, and flood risk data for the purpose of providing our prediction services.

3. How We Use Your Information

We use your information for the following purposes:

• To provide flood prediction and alert services
• To communicate important updates and emergency alerts
• To improve our AI models and services
• To respond to inquiries and provide customer support
• To comply with legal obligations
• To send marketing communications (with your consent)

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

• Consent: You have given clear consent for us to process your data
• Contract: Processing is necessary for a contract with you
• Legal Obligation: Processing is necessary to comply with the law
• Legitimate Interests: Processing is necessary for our legitimate interests (e.g., improving services)

5. Data Sharing and Disclosure

We may share your information with:

• Government Agencies: For emergency response and flood management purposes
• Service Providers: Third-party vendors who assist in providing our services
• Legal Requirements: When required by law or to protect our rights

We do not sell your personal information to third parties.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

8. Your Rights Under UK GDPR

You have the following rights:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restrict Processing: Request restriction of processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing of your data
• Rights Related to Automated Decision-Making: Not be subject to automated decisions

To exercise these rights, contact us at: [email protected]

9. Cookies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information, please see our Cookie Policy.

10. International Data Transfers

Your data is primarily stored and processed within the UK and EU. Any international transfers comply with UK GDPR requirements and appropriate safeguards are in place.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

14. Supervisory Authority

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):