Cookie Policy

Effective Date: 19 October 2025
Last Updated: 19 October 2025

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

2. How We Use Cookies

Aithera Labs uses cookies to enhance your experience on our website, understand how you use our services, and improve our flood prediction platform.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.

Examples: Session cookies, authentication cookies

Duration: Session or up to 1 year

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our services.

Examples: Google Analytics

Duration: Up to 2 years

Purpose: Website analytics, usage patterns, performance monitoring

3.3 Functional Cookies

These cookies allow the website to remember choices you make (such as your language or region) and provide enhanced, personalized features.

Examples: Language preferences, location settings

Duration: Up to 1 year

3.4 Targeting/Advertising Cookies

These cookies are used to deliver content more relevant to you and your interests. They may be used to deliver targeted advertising or limit the number of times you see an advertisement.

Duration: Up to 2 years

Note: We currently do not use advertising cookies, but this may change in the future.

4. Third-Party Cookies

We may use third-party services that set cookies on your device. These include:

  • Google Analytics: For website analytics and performance monitoring
  • Social Media Platforms: If you interact with social media features on our site
  • Cloud Service Providers: For hosting and delivering our services

5. Managing Cookies

You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.

Browser Settings

You can control cookies through your browser settings:

  • Chrome: Settings → Privacy and Security → Cookies
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Edge: Settings → Cookies and site permissions

Please note: Disabling cookies may affect your ability to use certain features of our website and may impact the functionality of our flood prediction services.

6. Cookie Consent

In accordance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we will request your consent before setting non-essential cookies on your device. You can withdraw your consent at any time by changing your cookie preferences.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Please check this page periodically for updates.

8. Contact Us

If you have questions about our use of cookies, please contact us:

Aithera Labs

A Division of Ascendant Ventures

Email: [email protected]

General Inquiries: [email protected]

Phone: +44 20 1234 5678

9. More Information

For more information about how we handle your personal data, please see our Privacy Policy.

For information about cookies in general, visit: ICO Guide to Cookies